On air the Seat Tarraco campaign "with no excuses"
This week Seat is kicking off its international TV launch as part of its 360º campaign for its new Tarraco model.
Under the slogan ‘Why not now?’, the campaign aims to encourage people to seek new challenges and reach personal growth, inviting them to set excuses aside.
The TV spot is preceded by an on-line teaser campaign that conveys different inspirational messages aimed at getting people to set excuses aside. “Age is a number, not an excuse” or “We age not by years but by stories” are some of the catch quotes used by the brand to captivate its target audience, made up of men and women over 40 who can achieve the goals they set for themselves.
«With the launch of the new Seat Tarraco we aimed to make an exercise of inspiration and encourage all of those who one day thought of giving up, to keep growing. Any time is right for doing something that fulfils us without resorting to excuses like age or distance. The Tarraco, Seat’s new flagship model, is the perfect partner to share this adventure» said Seat marketing director Susanne Franz.