Porsche celebrates 70 years of première fever in Switzerland

Porsche celebrates a historic moment at the Geneva Motor Show: precisely here 70 years ago, the young brand introduced itself to an international public audience for the first time.

On 17 March 1949, it was a 356 Coupé and Cabriolet from the production facility in Gmünd (Austria) that Porsche presented at its small stand in the main hall. The response was fantastic, with both sports cars enthusiastically received.

The successful showing in Switzerland is considered to be the foundation for the later breakthrough of the first series products: by 1965, a total of around 78,000 units of the 356 had been built.

That spectacular première would be followed by many more over the decades.

To celebrate the 70th anniversary of its debut in Geneva, Porsche will present the eighth generation of the iconic 911, in Cabriolet form; at the same time, the 718 Cayman T and 718 Boxster T will also celebrate their world première.