Rolls-Royce Cullinan opens Les Troise Vallées ski season
The success of The House of Rolls-Royce is built on an intimate understanding of the lifestyles of its patrons. Therefore, the marque fundamentally believes in serving a gentle presence in the world’s most luxurious enclaves, ensuring existing owners and those wishing to learn more about the brand are never without the benefit of a Rolls-Royce.
In this spirit, Rolls-Royce continues to evolve its innovative Social Hotspot programme in 2019.
In the highly exclusive Alpine resort of Courchevel in France, ones of the most renowned winter sports resorts in Europe, existing and prospective patrons of the marque can experience the remarkable capability of the new Rolls-Royce Cullinan and of the Dawn Coupé, in an exclusive environment befitting the brand. Rolls-Royce will return to the Le Lana Hotel in the key weeks of the European winter sports season from 18 February to 10 March.
An exquisite collection of Bespoke motor cars and lifestyle accoutrements will be based in this historic former chalet adjacent to the Bellecôte piste in the globally celebrated ‘Les Troise Vallées’ ski region, within the Courchevel 1850 district, home to the most important 5-star hotels in the area.
By day, clients can experience Cullinan on and off-road, as well as Dawn. By night, guests are invited to join exclusive gatherings, curated to enlighten and inform, in the company of fellow connoisseurs of true luxury.
For those compelled to begin their Bespoke journey in Courchevel 1850 itself, a Bespoke commissioning suite is situated at the nearby Six Senses Residences.
In addition, guests of Courchevel 1850’s élite Hôtel Les Airelles will be able to enjoy a chauffeur-driven Cullinan to and from the piste for the duration of the 2019 season.