Traditional aesthetics, advanced production: The new trophies for the Concorso d’Eleganza Villa d’Este 2019
New glitz for a traditional podium ceremony heralding champions. At the Concorso d’Eleganza Villa d’Este 2019, the winners of the eight award classes for Historic Cars and the winners of several special awards will be presented with trophies that have been completely redesigned and produced in an additive manufacturing process.
The Trofeo BMW Group is traditionally presented to acknowledge the prowess of the overall winner known as the “Best of Show” for classic automobiles. This trophy, too, is radiant in a new design this year, combining traditional aesthetic creativity with modern styling.
The know-how of different departments within the BMW Group has been bundled for development and production of the new honorary awards. The design process was in the hands of specialists at Designworks, the subsidiary company of the BMW Group with experience in a multitude of sectors and product areas.
They have created a stylish and yet inimitable design that provides an impressive reflection of the aesthetic value and exclusivity of the vehicles receiving the awards.
The crafting of the trophies was also carried out within the company at the Additive Manufacturing Centre of the BMW Group.
Using the innovative 3D printing process, the conceptual drafts developed by the designers were transformed into an expressive artistic creation fashioned from a special aluminium alloy. Gilded interior surfaces, precise polishing, high-gloss burnished contours and laser engraving lend the precious trophies a unique and lustrous radiance.
The exclusive beauty contest for historic vehicles will see the new trophies being awarded for the first time. This pageant will be held in the grounds of the Grand Hotel Villa d’Este and the parkland of neighbouring Villa Erba situated on the shores of Lake Como in Cernobbio, Northern Italy, from 24th to 26th May 2019.