On air the international campaign for DS 3 Crossback
Just when DS 3 Crossback will arrive in the DS dealers, DS Automobiles will launch an international advertising campaign staging this new icon of high-tech style.
A series of short format films defy the much-expected long format film. The brand opted instead for short impactful "tableaux" to reflect what it takes to push the limits, to stand up for your beliefs, to follow your convictions. The films will inspire and inform, elevate and illustrate, with strong imagery celebrating the car features.
DS Automobiles reached out to Daisy Zhou, named of one Adweek’s top 15 talented directors. Her signature camera moves and her experience with music videos and documentaries provide a fresh new take on how to bring out the spirit of the car. The music also embraces with elegance the iconoclast character of the car, with its modern electro sound mixed to a celebratory organic trumpet, announcing the birth of a new icon.
The campaign is on air in Italy from the third week of May to support the two open weekends dedicated to DS 3 Crossbacks on 18-19 May and 25-26 May.