Car2go increases the availability of its vehicles in sharing
In the most outlying areas of cities, Car2go cars often remain unused for long periods of time. As a result, there are not enough cars in the city center, where the demand is higher. A problem encountered by the company in particular in Florence.
With the aim of making the inactive cars move more, the price per minute of the Car2go cars in the low-demand areas has been reduced by up to 20%, making it the most attractive vehicle to hire for customers.
To offset the introduction of lower prices in peripheral areas, the cost of cars in a high demand area has been increased by a few cents.
The new pricing will then be introduced also in other Italian and European cities covered by the service.