Citroën targets the indian market
After the announcement from Carlos Tavares, Chairman of the Managing Board of Groupe PSA, within the framework of the 2nd phase of the Push to Pass plan, Linda Jackson, Citroën Ceo, officialised the Brand’s arrival in India during a local press conference which took place yesterday in Chennai.
The Brand will roll out its positioning in India, using the same formulas which have brought it success over the last 5 years in Europe: a strong and differentiating product offering bearing a unique design and a benchmark usage comfort, an unrivalled customer experience in the automobile industry and a price positioning at the heart of the market in India, using a strategy with a high level of local integration (over 90%). It will be based on the two joint venture agreements between the PSA Group and the companies of the CK Birla Group for car assembly and distribution, and production of power trains.
To meet this challenge, Citroën will release a range of new models with an international scope for the first time in India, the first of which will be launched by the end of 2021. Fully in line with the framework of the PSA Group’s Core Model Strategy, these new models will follow its principles with, in particular, one launch per year. Called ‘C Cubed’, the programme is in line with Citroën’s positioning, with three Cs for: Cool, Comfort and Clever.
After India, other areas of the world will benefit from these new international models.