Continental becomes one of the five Main Partners of the Tour de France in 2019
On July 6, when the Tour de France begins with the Grand Départ in Brussels, Continental will embark upon its first year as one of the Tour’s five Main Partners – alongside LCL, E.Leclerc, Krys and Škoda.
The Main Partners benefit from enhanced visibility, not least when the winners of each stage are presented with their trophies. After each stage, a representative of Continental will present the trophy to the stage winner on the podium.
This year, six World Tour teams will be racing on the high-end Competition Pro LTD tire from Continental, specially designed and hand-made in Germany. In addition, drivers of the official vehicles of the Tour de France will get to savor the performance of the latest Continental car tire, the PremiumContact 6, which is manufactured in Sarreguemines, France. So when it comes to tires, the Tour de France is a Franco-German success story.
The technology company is also making use of its partnership with the Tour de France to promote its “Vision Zero” strategy, for a world without road fatalities, injuries or accidents.
This year too, the tire manufacturer will be exploiting the magnetic attraction of the race to call for drivers and cyclists to show more consideration for each other through its “Sharing the Road” and “Stay Wider of the Rider” campaigns. And on its website, Continental will be offering Tour fans tips on traveling to and from the various stages in safety.
In addition, well before the riders pass by, the tire manufacturer will again be offering free mobile tire checks for vehicles parked along the route.
On the course itself, for the first time ever, dangerous corners will be highlighted for riders and support-vehicle drivers with special warning signs in bright Continental yellow.