Cupra breaks ground on new headquarters for 2020
After consolidating its organisational structure with the appointment of its management team and increasing its staff by 50%, Cupra has started building its new headquarters, as announced by company Ceo Wayne Griffiths in front of the brand's dealers after the second stop of the Seat Cupra on Tour tour in Liverpool (UK).
Located next to the Seat headquarters, the new multipurpose building will have motorsport at its core, featuring 2,400 square meters of open-plan space. The Cupra headquarters, whose design evokes a racing paddock, will be divided into two floors which will house the brand’s operations center of its sales, marketing, purchasing and finance departments.
Located on a 10,500 square meter plot of land surrounded by nature, it will feature a large patio and a grand terrace for outdoor events, designed as a backdrop for presentations of future models.
Since racing is at the core of the Cupra ethos, work is also being done on the Seat Sport building, which was temporarily being used as the company’s central offices. These 16,000 square meter facilites are being remodelled into the Cupra Racing Factory.
«It will be our new motorsport garage where the brand’s upcoming race cars will be developed and produced, and it will prepare the Cupra e-Racer’s debut in an electric touring competition» stated Antonino Labate, director of strategy, business development and operations at Cupra.
Construction of the building is expected to end this year and it is scheduled to open its doors in 2020.
In addition, Cupra will also have a dedicated space within Casa Seat, the company’s upcoming multidisciplinary building in the heart of Barcelona.