'Design Your Own World': Hyundai presents customizable car of the future
At CES Hyundai Motor Company presented its future mobility roadmap to materialize freedom in mobility for customers.
Hyundai’s vision is based on three key areas: Open Innovation, electric vehicle and connected mobility and aims to provide a curated future lifestyle to customers in a society where all aspects of life are connected to mobility for a true Car-to-Life experience.
‘Style Set Free’, Hyundai’s new personalized vehicle design concept allows users to fully customize and upgrade their driving environment to suit their lifestyle. Hyundai believes that personalized vehicles are not a luxury but a necessity for customer lifestyles and the ‘Style Set Free’ concept begins from this belief aiming to personalize the vehicle space for every customer. This concept allows customers the freedom to select initial software as well as hardware of their vehicles and equip upgrades according to specific needs.
Under its updated EV strategy, Hyundai will introduce electric vehicles built on a new and dedicated platform named E-GMP. The platform currently under development incorporates the world’s first integrated drive axel technology (Integrated Drive Axel) to provide a quieter and more stable driving experience.
Hyundai will leverage data generated from smart vehicles to launch an open ecosystem that enables a host of ICT subsystems to create a structural flow of public data transmission between vehicles and the environment in which vehicles operate. This will facilitate the widespread adoption of connected cars. Hyundai aim to have 10 million active connectivity users globally and apply connected car technology to all vehicle segments in the global market by early 2022, further cementing company’s role as a leader in the future mobility field by not only strives to become the number one provider of connected cars globally, but to also provide connected car services that surpass the current range of services through an open platform, paving the way to embody the concept of transcend connectivity.
At the show in Las Vegas the Korean manufacturer also presented the concept Elevate Walking, a Mobility Vehicle created by the Hyundai Cradle division. This innovative concept based on a modular EV platform will redefine the common perception of vehicular mobility with its ability to traverse previously inaccessible terrain using its four highly dexterous robotized and independent moveable legs. With possibility to change different bodies for specific situations, Elevate goes well beyond emergency situations such as earthquakes and natural disasters, but also to help people with disabilities people living with disabilities worldwide that don’t have access to an ADA ramp could hail an autonomous Hyundai Elevate that could walk up to their front door, level itself, and allow their wheelchair to roll right in. The potential are limitless according to Hyundai.