DriveNow celebrates two years of activity in Milan
DriveNow, the car sharing service of the BMW Group present in major European cities, celebrates its second year in Milan, where it has been operating since October 19, 2016 with a fleet of five hundred vehicles between the BMW 1 Series, the 2 Series Active Tourer and Convertible, the i3 fully electric in addition to the MINI Clubman, 3 and 5 doors, and Cabrio.
The company has crossed the milestone of 100,000 actual customers during 2018 and on the occasion of its second birthday in Milan presented the offer dedicated to ATM annual subscribers that guarantees free registration to the service, in addition to the first 20 minutes of driving to who bought the annual ATM online subscription.
In Milan, DriveNow has shown significant and constant growth. From the time of launch to date, the company's cars have traveled for over 11 million kilometers.
Considering that the car sharing client reduces by 30% the miles he would otherwise travel with his private car, DriveNow estimates the benefit made in over 3 million kilometers saved.