Eighth Porsche Experience Centre to be built in Italy
The eighth Porsche Experience Centre worldwide and the biggest of its kind so far will be built at the "Autodromo di Franciacorta" racetrack in Italy, thus realizing a strategic choice also due to the importance of the Italian market for Porsche, third in Europe for number of sales.
Work on renovation of the circuit and construction of a customer centre at the 559,000 square metre site is due to get underway still this year.
The opening is planned for the beginning of 2021.
Like the existing brand experience worlds, the PEC Franciacorta will also consist of various tracks and a customer centre. The focus will be on demanding driving programmes under highly professional conditions.
Franciacorta is the ideal location for a Porsche Experience Centre, as the existing racetrack can be used as a starting point for the future driving tracks.
Furthermore, the region is logistically attractive due to its location in the centre of northern Italy, close to Switzerland and the Garda Lake, but also with good connections to major cities such as Milan, Brescia, Bergamo and Verona. Franciacorta is also a popular tourist destination, especially in summer.