Fiat-Esselunga: 1.520 winners receive the 500
A possible Guinness World Record delivery for the competition organized by Fiat in collaboration with Esselunga.
From Saturday morning to yesterday afternoon, the 1,520 lucky winners of the competition could receive their 500 "Esselunga" at the Mirafiori Motor Village in Turin.
The 500 "Esselunga" was developed together with the Fiat Style Center to celebrate the 60th anniversary of Esselunga.
Through eight weekly extractions, the Fiat icon model was launched from January 26 to March 26 to reward the loyal customers of the largest Italian retail chain of the large distribution sector.
The 500 protagonist of the competition is based on the Lounge version with the 1.2 liter and 69-hp engine and is in White Celtic color with Ivory Interiors.
In the next few days we will know if the current record of 912 cars delivered within 48 hours, that belong always to Esselunga, has been beaten.