First Polestar showroom to open in Norway in 2019
The first Polestar showroom will open by the first half of 2019 in Oslo, Norway, one of the most developed electric vehicle markets.
The Polestar space in Oslo will be the first to showcase the innovative and modern concept of Polestar's brand and retail and will be only the first in a global network that will include around 60 sales spaces by mid-2020.
The first Polestar Spaces will be built on the concept of design that Polestar is working in Gothenburg and intends to redefine the way people interact with a car brand.
The sales experience will be completely digital, allowing customers to do everything online.
However, if they wish, the Polestar space will allow visitors to meet the expert brand consultants, see the cars live and take a test drive.
The environment has been deliberately designed to eliminate the pressure of the retail process.
The Polestar Spaces will in fact consist only of non-commissioned product experts, rather than real vendors.