In Germany car is sold at the supermarket
International supermarket discounter chain Lidl is getting into the car retailing business.
In partnership with startup company Vehiculum, german discounter brand it will offer the Fiat 500 in Germany at a leasing rate of 89 euros a month through its online shop. There will also be a full-service offering for 164 euros a month, which includes all maintenance, insurance and winter tires.
The offer is limited to 1,000 vehicles and will run through April 30.
“Together with the Berlin startup Vehiculum we aren’t just offering a city car at a fair price, but also a completely digital and modern ordering process” said in a release Michael Nieberl, management board member in charge of Lidl Digital.
Nieberl says that leasing the Fiat 500 should take a mere 15 minutes. Vehiculum uses online identification, a digital contract from IDnow and a quick credit check with the help of FinTecSystems.
The customer’s actual leasing contract will be with Spain’s Santander Bank.