Groupe PSA accelerates its deployment in China’s aftermarket by acquiring Longstar
Groupe PSA is acquiring a controlling interest in Longstar to further expand the spare parts business in the Chinese automotive market. Longstar is a regional automotive parts wholesaler based in China’s Fujian Province. It will thus contribute to enlarging Groupe PSA’s geographical coverage.
With two master warehouses and 40 hubs, Longstar currently delivers a catalogue of 10,000 parts from 18 international suppliers to 4,000 independent repairers.
With the help of Longstar, Groupe PSA will gain access to a competitive, efficient distribution system meeting the highest market standards.
The objective is to accelerate growth in sales of multi-brand parts, particularly of the Eurorepar range that in China already includes 17 product families, covering 55% of the needs of independent garages.