Hyundai invests in holographic navigation in augmented reality
Hyundai has announced a new strategic investment in the Swiss advanced technology startup WayRay, which is working on developing the holographic navigation system for augmented reality that the Korean manufacturer intends to implement in its vehicles of next production, as early as 2020.
This collaboration will help Hyundai in the search for advanced mobility, providing users with cutting-edge visual technology and advanced infotainment systems on board vehicles.
WayRay's holographic AR solutions create a true augmented reality experience, in which virtual objects are perfectly integrated into the vehicle's internal environment.
Compared to conventional Head-Up displays available on the market, WayRay technology boasts a smaller projection system, which provides a clearer image, and which can be installed in all vehicles.
Its extremely wide field of view allows to view multiple virtual objects at a comfortable distance for the driver's eyes.
But above all, it has no limitations in the size of the screen; it can even project a display covering the entire front windscreen or be integrated with the side windows of the vehicle to offer passengers a variety of infotainment services.