The Icona Nucleus concept at the Turin Automobile Museum
The Icona Nucleus concept vehicle will be present at the Turin Automobile Museum for the next four months. This is the first exhibition in Italy.
Visitors can find the Nucleus on the ground floor in a specially dedicated area, located between the temporary exhibition hall and the area dedicated to design.
The description of the concept and the information on the Icona Design company are entrusted to the display panels close to the car and the videos that are projected on two large screens.
To complete the experience, the visitor can download the official App of Icona Nucleus directly on site, using a QR code. This gives access to an augmented reality of Nucleus at 360° which allows to interact with the concept on display.