Lexus presents the first documentary about Takumi master craftsmen
In the West it’s often considered that it takes 10,000 hours of study for the average person to become an expert in their subject. But in Japan you’re not considered a master of your craft until you’ve spent 60,000 hours refining your skills. That’s the equivalent of working 8 hours a day, 250 days a year for 30 years.
A fascinating documentary presented by Lexus unveils the world of the Takumi – the highest level of artisan in Japan questioning the future of craftsmanship against the rise of Artificial Intelligence.
"Takumi - A 60,000-hour story on the survival of human craft" traces the stories of four Japanese artisans who dedicate their lives to their respective arts. These include a master craftsman in the automotive sector.
The documentary, presented at the DOC NYC film festival in New York, is released on Amazon Prime Video and Instant, Google Play and iTunes as well as dedicated site www.takumi-craft.com.