Lexus will enter in Mexican market in 2021
Lexus announced that will enter in Mexican market in the fourth quarter of 2021, after years of study, bringing its lineup and in particular their hybrid variants growing in popularity.
Toyota's luxury brand said that it will open its first five dealership in Mexico's three largest cities Mexico City, Monterrey and Guadalajara in the fourth quarter of 2021 to take advantage of a freshened product cycle for the 2022 Model Year.
«We are convinced that this is the right moment to introduce Lexus into the Mexican market. We have high expectations with the consolidation and progress that the luxury segment has had, and that's why we made the decision to bring Lexus to Mexico» said in a statement Bob Carter, executive vice president of sales for Toyota Motor North America.
The Japanese automaker said it expects to be the "greenest" high-end brand in Mexico by using its hybrid technology to reduce emissions.