Mercedes-Benz at the WMC: cooperation as a key factor of digitisation
The Mobile World Congress opning today in Barcelona is now a firm fixture in Daimler's calendar: this is the third time the car company has had its own stand at the tech congress.
Its presence aims to make the various digitisation activities in the Group visible and tangible. This involvement is in conjunction with the DigitalLife@Daimler initiative: it provides impetus, develops new formats and acts as an intermediary between divisions – so that everyone in the company can benefit from the opportunities provided by the digital transformation and help shape the change.
Across an area spanning 320 square metres, the Group experience technologies and innovations from various sectors and presents the results.
Also being presented are the CLA Coupé, which is celebrating its European premiere, and the electric vehicle EQC.