Mercedes targets performance enthusiasts with China-built AMG
Mercedes-AMG cars will building the A 35 long-wheelbase sedan, a high-powered version of the A-class, in China toward year end.
Daimler now exports the Germany-built Mercedes-AMG A 45. It's the entry level AMG line-up in China and is the performance subbrand's top-selling AMG import with growing popularity, amoung young Chinese customers in particular.
Daimler Ceo Dieter Zetsche said he recently had an encouraging conversation with the head of Lei Shing Hong Holding, the largest Mercedes dealer in China. «They want to focus more on AMG because they see a huge potential. But other dealers also see an opportunity» Zetsche said on the sidelines of the Shanghai auto show.
To further spur interest, Mercedes will build an AMG brand experience center at the independently run Zhejiang Circuit in Shaoxing. Drivers will have the opportunity to try out their own cars in a high-speed environment, while dining at restaurants and lodging at a hotel near the track. The center will allow AMG customers used to heavy traffic in cities such as Beijing to push their vehicles to the limit, or alternatively to improve their skills under supervision from trained instructors.