New partnership for Bugatti in the complicated timepieces sector
Bugatti announced a partnership with Jacob and Co., a leader in complicated timepieces and a renowned diamond and jewelry house.
The companies will collaborate on a series of exclusive co-branded products sharing a passion for cutting-edge design and pushing the limits of what seems mechanically possible.
Stephan Winkelmann and Jacob Arabo, the presidents of Bugatti and Jacob and Co., officialised the partnership at Baselworld 2019 industry fair.
The partnership begins with a limited edition of the Jacob and Co. high complication masterpiece the Twin Turbo Furious Bugatti Edition in honors to Bugatti’s 110 year anniversary. Only 39 timepieces will be made, each individually numbered: 18 in carbon fiber, 18 in rose gold, and three with diamonds.