On the occasion of Citroën’s centenary, the Citroën Origins virtual museum is having a makeover
Launched in 2016, the Citroën Origins virtual museum is a special place providing an immersive experience, even better than the real thing.
In this museum, everything is allowed, even getting behind the wheel of the Brand’s iconic models.
Now, on the occasion of Citroën’s centenary, the site is changing to offer even more: an event-based design, the staging post for all the activations of the anniversary celebrated throughout the year, the launch of a pop-up exhibition.
Beyond the brand’s iconic models presented in the permanent collection, the Retro’Inside pop-up exhibition presents these different models through old advertising and publicity, archive photos, posters from documentary films, sketches, comic strips and press articles. A gold mine for aficionados of the Brand and history buffs.
The site continuing its international deployment by making it accessible in over 60 countries in 2019.