Online the campaign on the new Mercedes-Benz CLA Coupé: "Play by your rules"
Mercedes-Benz is coupling sales release of the new CLA Coupé with a film which is being shown from April 30 on Mercedes-Benz YouTube.
The five-minute video tells a story of youth and adulthood, of fitting in and non-conformity. In a fictitious inner dialogue a young adult looks back at the dreams and desires of their younger self.
"Play by your rules." is the slogan for the new CLA Coupé. Beyond the campaign itself the Mercedes-Benz brand wants to encourage people to follow their inner voice and do the important things in life in their own individual way.