Opel "wins" also in the 2018 edition of X Factor
On the eve of the final of the well-known talent show X Factor, it is already possible to state that even the 2018 edition has left its mark.
The positive balance of the event includes the presence of Opel, which this year has been a partner of the talent focusing the spotlight on models welcomed by the younger audience.
Adam, Karl Rocks and Corsa are the cars that have accompanied aspiring talent and judges on several occasions for weekly appointments.
Numerous films have been set inside the Opel cars, revealing much more comfortable cabins than the external compactness suggests. In the case of the judges, the focus was on the elegant sportiness of the Grandland X.
In practice the experience of the previous edition of X Factor was repeated, where Opel had already received appreciation for a personality in line with the spirit of the exciting show.
The competitions developed by Opel for X Factor 2018 also involved dealers and social communication channels.
For a lucky participant in the "Share your City Factor" contest, which Opel wanted to set in its dealerships, even a unit of the Adam XF.
Another 20 participants were instead favored by fate with tickets for the exclusive final of X Factor, as well as 56 tickets were awarded during the several nights of the talent for the Live.
The transit through the dealership has also produced considerable interest for the "Gamma City Car" commercial offer invented by Opel for Adam, Karl Rocks and Corsa, addressed to an audience that probably aims at choosing the first car, inaugurating a shopping experience that Opel wants to live lightly, even after turning off the spotlight on the annual appointment of the show by the X factor.