Peugeot brand will lead PSA’s return to U.S. market
Nearly three decades after exiting the U.S. market, PSA Group is coming back with the brand Peugeot as part of a 10-year plan to sell cars again in North America
The confirmation came yesterday from the Ceo Carlos Tavares.
Peugeot exited the U.S. market in 1991, driven out by a recession, slumping sales and the rising costs of U.S. regulations. The company had sold just 4,292 cars in 1990, nearly 80 percent below 1984 levels.
«Even though Peugeot left in 1991 the awareness of the brand and the opinion of the brand are still strong. There’s over 1,500 Peugeots still registered and running in the U.S. with the highest concentration is in Alabama» said Larry Dominique, PSA's North America chief.