Pirelli tells its story with a digital graphic novel in five episodes
A digital graphic novel to tell the story of Pirelli and its 147 years of activity characterized by technology and innovation, in terms of products, corporate culture and communication.
The five episodes of “Pirelli an Italian in the world” constitute a kind of 4.0 company profile that the company will present through a dedicated platform on its Internet site. The format uses styles and techniques that include illustration, archival images and motion graphic design, offering the viewer the possibility of accessing additional extra content during the viewing.
The project, conceived to spread awareness of the most important stages in Pirelli’s history to the public, draws on material from the archives of the Fondazione Pirelli while basing historic reconstructions on Professor Carlo Bellavite Pellegrini’s book “Pirelli. Innovation and Passion”, published by Il Mulino.
In roughly twenty minutes, the five episodes – accompanied by specially produced music and illustrations – cover Pirelli’s story from 1872, the year of its foundation in Milan as "G.B. Pirelli & C.", to today.