Porsche cooperating with Tongji University in Shanghai
With a new Chair of Intelligent Vehicle Concepts, several research projects on urbanisation trends in China, and other initiatives, Porsche and Tongji University in Shanghai have expressed a desire to strengthen their cooperation in the future.
To this end, both parties signed a memorandum of understanding at the university campus.
Up to now, the driving force behind the partnership with Tongji University has been the subsidiary Porsche Engineering. It was set up to enable the engineering company and the School of Automotive Studies to exchange information and ideas.
In September 2018, Porsche and Tongji University also launched a Brand Academy. It is located in the Experience Centre, and its purpose is to educate specialists from the automotive industry about brand management and strategy.
Other cooperation projects are dedicated to researching urbanisation trends in China or parking solutions in megacities.