PSA to step up its Push to Pass strategic plan for 2019-2021 years
The Push to Pass strategic plan is a first step towards the achievement of Groupe PSA’s vision to become a global carmaker on the leading edge of efficiency and a benchmark supplier of mobility services perpetuating the Group’s underlying purpose of sustainable and affordable mobility.
To achieve this objective, the Group plans to accelerate the implementation of transformation projects that foster growth and efficiency, particularly in digital technology.
The Group’s aim is to increase its sales outside Europe by 50% by 2021 and to position its brands in new markets: Peugeot in North America, Citroën in India and Opel in Russia, while enhancing DS’s international footprint.
The growth of the brands, with a surge expected in the field of commercial vehicles, will be led by the Core Model Strategy that provides for 116 launches by 2021, including new concepts, with a resulting reduction in the average age of the range – a source of pricing power for the brands – to 3.5 years. The challenges of the energy transition will continue to be a key focus of the Core Technology Strategy, with strategic management of CO2, faster paced electrification of vehicles ranges, with 50% of the offering electrified by 2021 and a target of 100% by 2025, and the use of the first hydrogen vehicles in real-life conditions in B2B customer fleets.
The Core Mobility Strategy of the second part of the Push to Pass plan provides for the international launch of the Free2Move mobility brand, enhanced aftermarket offers driven by the IAM multi-brand business, and a break into the circular economy field. The used vehicles business is expected to increase its sales and transactions outside Europe by a third.
Financial services will become a decisive driver of sales performance as the market goes increasingly electric.