Focus on automotive: Peugeot
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04/17/2019Peugeot is pursuing the electrification strategy of its range and is opening a new page in its history in China. After the reveal of the new Peugeot 508L at the Guangzhou Motor Show in November 2018 and the reveal of its new signature illustrating its repositioning in China, the carmaker presents the new 508L PHEV in world premiere at the... -
02/28/2019Nearly three decades after exiting the U.S. market, PSA Group is coming back with the brand Peugeot as part of a 10-year plan to sell cars again in North America The confirmation came yesterday from the Ceo Carlos Tavares. Peugeot exited the U.S. market in 1991, driven out by a recession, slumping sales and the rising costs of U.S. regulations.... -
02/26/2019Building on its 208-year history, Peugeot is practically committing to the energy transition era. New Peugeot 208, offered right from launch in three different energy source options – electric, petrol or Diesel. is a new component in this vision of the future. New Peugeot 208 sits on the PSA Group’s latest generation vehicle platform, Common... -
02/22/2019On 18th October 2018 Peugeot Sport announced that it would be developing a top-performance range of electric production vehicles. Today, as a prelude to this new product line, Peugeot is presenting a world first at the Geneva International Motor Show - the electrifying Concept 508 Peugeot Sport Engineered. #Unboring The Future claim is the... -
02/21/2019To mark a new milestone in the history of the brand and the transition to the electrification of all its models from 2019, Peugeot is launching its new brand signature: Motion & E-Motion. This electrification of the brand is also driven by an iconic lion that will be electrified at the next Geneva Motor Show. With this new signature and 208... -
01/31/2019Peugeot received two awards at the tuesday evening awards for the 34th edition of the International Automobile Festival scheduled from today until 4 February at Hôtel des Invalides in Paris. The new Peugeot 508 won the Grand Prix award for Most Beautiful Car of the Year 2018 and e-LEGEND Concept received the Grand Prix award for the Most... -
01/25/2019Peugeot demonstrating its commitment to tennis with a 2019 communication campaign focused on the future of the brand. The new campaign showcases Peugeot’s strategy of projecting itself into a new automotive era against the backdrop of the energy transition. The campaign is being revealed for the first grand slam tournament of the tennis year. Two...