Two gold medals for FCA at the Interactive Key Award
At the new IULM Auditorium in Milan, the award ceremony for the Interactive Key Award was held, one of the most coveted awards in the national advertising scene, organized by Media Key.
The protagonist of the 19th edition was certainly the FCA Group with the Fiat and Mopar brands.
In detail, in the "Viral Web and Mobile" category, the "Fiat 500 Missing Parts" project won, while in the "DEM - Direct Mail and Mobile Marketing" category the digital contact plan realized by Mopar for Abarth customers triumphed.
Two awards therefore for FCA, the first for the video that celebrated women and their inventiveness in the field of mobility, the second for the full of digital contacts to increase customer loyalty and impact on the business.