Ford develops a virtual 3D work environment for global design process
A designer from Shanghai and another from Dearborn step into a virtual design space together to make changes to a global vehicle design. Both walk around the 3D design, review it and make changes on the fly. Once finished, the two remove their VR headsets and return to their separate workspaces -- thousands of miles apart.
Thanks to Co-Creation, a feature developed by Gravity Sketch in collaboration with Ford, designers across the globe can create, collaborate and evaluate vehicle designs with one another in real time without leaving their physical workspace.
Ford is the first automaker to work with Gravity Sketch
Consumer purchasing trends differ in each global region, meaning an attractive design in one region may not be as appealing in another. Co-Creation gives designers from different regions the opportunity to come together in one space and review a 3D sketch to make important decisions earlier in the design process.
«The Co-Creation feature adds more voices to the conversation in a virtual environment, which results in more efficient design work that may help accelerate a vehicle program’s development» says Ford Design Manager Michael Smith.