Focus on automotive: Marketing
__
-
21/12/2019Sparco presents its 2020 collection, new catalogue and a brand ambassador of the first order − Antonio Giovinazzi, the only F1 driver from Italy, for the F1 Alfa Romeo Racing team. Giovinazzi, with longstanding ties with Sparco is testimonial for the new Sparco 2020 catalogue, with its upgraded products line. The ideal testimonial for Sparco’s... -
20/12/2019For the first time since Enzo Ferrari published the debut edition 70 years ago, the Ferrari Yearbook will have two different covers dedicated to two of the cars unveiled by the marque in 2019: the SF90 Stradale, the first hybrid model in the range, and the Ferrari Roma. This 240-page volume tells the story of everything that happened in Ferraris... -
17/12/2019Designers from Porsche and Lucasfilm have joined forces to develop a fantasy starship that brings together the design DNA of the two brands. Over a period of two months, the project team worked together at their respective design studios in Weissach and San Francisco to create initial ideas and drafts before finally coming up with a concrete... -
16/12/2019McLaren Racing and Klipsch have formed a strategic multi-year partnership from the 2020 Formula 1 season. The two brands have come together to design sleek, smart, and premium audio products. A collection of the innovative McLaren Racing and Klipsch collaboration of headphones and portable audio products will be debuted in the Klipsch Audio booth... -
05/12/2019In the run-up to the market launch of the first all-electric production model in the 60-year history of the brand, Mini is now presenting a videoclip which illustrates the benefits of emissions-free mobility. In the short film "The Getaway Car", which can be seen on the BMW Group social media channels, the new Mini Cooper SE proves to be the... -
29/11/2019The “Enjoy Electric.” advertising campaign for the market launch of the Mercedes-Benz EQC started today. The campaing is available with various moving image formats and a major print and online communication initiative. The teaser phase leads to the launch of the campaign, where the EQC Webspecial with campaign content will go live on mercedes-... -
27/11/2019Byton announced a collaboration with Electrify America that will give Byton owners in the U.S. complimentary unlimited 30-minute charging sessions on Electrify America´s network of DC Fast public charging stations for two years. As part of this program, the Byton M-Byte’s target manufacturer’s suggested retail price of $45,000 will include two...