Focus on automotive: Marketing
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05/12/2019In the run-up to the market launch of the first all-electric production model in the 60-year history of the brand, Mini is now presenting a videoclip which illustrates the benefits of emissions-free mobility. In the short film "The Getaway Car", which can be seen on the BMW Group social media channels, the new Mini Cooper SE proves to be the... -
29/11/2019The “Enjoy Electric.” advertising campaign for the market launch of the Mercedes-Benz EQC started today. The campaing is available with various moving image formats and a major print and online communication initiative. The teaser phase leads to the launch of the campaign, where the EQC Webspecial with campaign content will go live on mercedes-... -
27/11/2019Byton announced a collaboration with Electrify America that will give Byton owners in the U.S. complimentary unlimited 30-minute charging sessions on Electrify America´s network of DC Fast public charging stations for two years. As part of this program, the Byton M-Byte’s target manufacturer’s suggested retail price of $45,000 will include two... -
26/11/2019Lexus will join the 2019 Design Miami/ fair as the official automotive partner for the second year, once again showing the marque’s passion for design at the global forum for the most influential collectors, designers, curators and critics from around the world. Lexus will support the show’s sustainable theme with an all-hybrid fleet to chauffeur... -
26/11/2019Toyota Motor Europe and Special Olympics Europe Eurasia have announced a three year partnership, starting in 2020, to support Special Olympics grass-roots inclusive programming and sporting events across the region. Special Olympics is a global movement for inclusion of children and adults with intellectual disabilities. Its aim is to create... -
23/11/2019Leading Swiss private banking group Julius Bär has announced its continued partnership with Formula E, extending their long-standing affiliation as exclusive Global Partner until the end of the 2022/23 season. The partnership extension, two years ahead of the next renewal, shows Julius Bär’s strong commitment to the ABB FIA Formula E Championship... -
19/11/2019On the birthday of its founder Carlo Abarth - born in Vienna on November 15, 1908 - the Scorpion brand unveiled "Abarth AR 695", its new App. Through its augmented reality technology, the app offers users an immersion in and around this exclusive limited edition car, a celebration of Abarth's anniversary, revealing the new Spoiler ad Assetto...